Iconosquare

Iconosquare

Roles

Webflow

Deliverables

Webflow Website

01/ Client

Iconosquare was founded in 2011 in Limoges with the aim of easily collecting performance statistics from one's Instagram account. In 2015, there were 10 million registered users and since then, Iconosquare released its first beta version for business users. It connects all your social media accounts and provides clear analytics for all your social profiles in one dashboard.

Iconosquare was founded in 2011 in Limoges with the aim of easily collecting performance statistics from one's Instagram account. In 2015, there were 10 million registered users and since then, Iconosquare released its first beta version for business users. It connects all your social media accounts and provides clear analytics for all your social profiles in one dashboard.

02/ Challenge

The goals of the 2022 site redesign are multiple: Ensure visitors understand that Iconosquare integrates 5 different social media into its analytics tool and not only Instagram as it did in its early days; Improve the 50% part of the people who received a free trial and don’t connect any social profile; Mention Iconosquare’s buyer personas and their pain so that they can identify themselves; Make the SaaS environment visible on the marketing website

The goals of the 2022 site redesign are multiple: Ensure visitors understand that Iconosquare integrates 5 different social media into its analytics tool and not only Instagram as it did in its early days;
Improve the 50% part of the people who received a free trial and don’t connect any social profile;
Mention Iconosquare’s buyer personas and their pain so that they can identify themselves;
Make the SaaS environment visible on the marketing website

03/ Webflow

The integration of the Webflow website includes about 15 static pages, all designed by the Iconosquare’s brilliant team : 6 features, 1 how it works, 1 About us, 1 Careers, 1 Opened position, 1 Marketing partnership & press, 1 Affiliate program, 1 Pricing, 1 Contact sales, 1 Contact support.Also, 1 CMS resources, 1 reskin of the ESM2 blog and client directory. We implementated the 301 redirects and basic SEO recommendations (canonical, heading structure, image weight optimization, alt on images, href language, CSS minimize, rebot.txt, sitemap)...

03/ Webflow

04/ Referral offer

As a subscriber of the Iconosquare solution, Mazette is pleased to offer you a sponsorship code (icopromoR5) allowing you to benefit from a welcome offer following your subscription to the plan of your choice on the website (5% offered).