Audible

03/ Branding

Realize in a 7-day sprint a set of illustrations and a video in Motion design presenting the onboarding of the new users of the Sound-Chef series. The aim is to better guide the user in his audio experience. Starting from a blank sheet of paper was a real challenge for this last minute project. To allow Audible users to project themselves through a short video in their future use of Sound chef. It was therefore necessary to talk to both a mother who wanted to test the service and a young student who wanted to discover the immersion of the kitchen by audio series.

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So we set off into a comforting and seasonal universe with a pastel orange color variation and a Brand reminder for Audible. The use of "humans like" characters reinforces the user in his journey so that he can project himself in the different stages.

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04/ Motion design

Transmitting the kitchen is a real challenge especially in motion design where everything is illustrated. That was the main objective of this video. To allow users and future listeners of Soundchef to enter a universe, to feel the heat of the pan and to taste the ingredients virtually. But without forgetting the main use on social networks : understanding Soundchef and knowing how to use it.

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