SEO & Webflow: Best practices to improve the visibility of your customer

Basic settings

Here we share all our know-how and our routines in search engine optimization on Webflow.

Advanced publishing options

Check SSL, Minify HTML, Minify CSS, and Minify JS.

Webflow subdomain

Webflow subdomain indexing should always be disabled.

Robot.txt

You can use our robot.txt.

Sitemap

The sitemap generated automatically by Webflow is completely valid. If you want to exclude specific pages, you must deactivate the indexing of these pages directly in the settings of the page in question.

Canonical

Should match the default domain. It should start with https://and never end with a /.

Google Search Console

If possible, create a Google Search Console account for your client and force a crawl to speed up the indexing of your pages.

Clean up unnecessary interactions

Use the Webflow Interaction Cleaner to keep only the JavaScript you need.

Clean up unnecessary css

Use Webflow's CSS cleaner to keep only the classes you need.

A structure

If possible, use only one H1 per page. The H2, H3, etc., must follow each other. Avoid going directly from an H1 to an H3, for example.

Image compression

If it is not a vector, all your images must be in .webp or.avif format, except for your Open Graph images (WebP and AVIF are not always supported). Use Webflow compression in the asset panel, and don't forget to do it for the CMS as well.

ALT on images

Describe the content of your images in the asset panel.

Lazy load

Already by default on Webflow.

Schema.org

Use schema.org documentation, especially for your client's blog. Very important if you have an e-commerce site. Also use their validation tool.

Breadcrumb

Always add breadcrumbs to blog pages. Use your design creativity to integrate it in a harmonious way.

Lottie

If you use Lottie, consider subscribing to a paid plan and compressing to.lottie to reduce the size of your animations by almost 10x.

In the case of a migration

Always start with a crawl of the current website (use Screaming Frog, for example).

Old sitemap

All old URLs should continue to work. If the content is the same keep the URL if possible, otherwise redirect with a 301.

301 redirects and historical content

Create a 301 redirect table for the old pages that won't be migrated. Always redirect to a page that has the same kind of content as the previous one if possible.

Title and Meta description

The same title and meta description should be used for pages that existed before.