A vibrant art direction for a playful and impactful website

Farly, developed by Mobsuccess, is a dedicated mobile marketing solution that helps businesses optimize user acquisition and retention for apps. Leveraging proprietary technologies and advanced digital marketing expertise, Farly delivers high-performance strategies to maximize app engagement and visibility. Its approach is built on result transparency, real-time campaign optimization, and a deep understanding of the user journey.

The mission focused on rebranding the brand to clarify its positioning and make its mobile growth hacking technology more accessible. The visual approach combines familiar app user interfaces (messaging, stories, etc.) with a vibrant and dynamic color palette, enhancing the understanding of the offering. From branding to web design and Webflow integration, Mazette designed an animated and interactive site, balancing originality with functional structure for a smooth and engaging user experience.