Complete redesign of the visual identity and logo for a Web3 platform

Meria is a French company specializing in cryptocurrency and blockchain investment, offering solutions such as staking and secure custody to democratize access to digital assets.

Mazette.co completely redesigned Meria’s visual identity, from organizing renaming workshops to revamping the logo, delivering a comprehensive rebranding. The challenge: starting from scratch while maintaining the same product and target audience. After exploring several directions, the meaning of “Meria” (“cedar” in Japanese) inspired a symbolic logo. Every detail was meticulously crafted, especially the typography: a right-angled R for a tech-forward feel, a rounded and precise A, and a lowercase M for immediate readability.