Landing page design for A/B testing with high KPI impact

Ornikar is a French company specializing in driver training and driving licenses. It offers an alternative to traditional driving schools, with online services and flexible driving courses.

Mazette.co was asked to help Ornikar create several designs for their flagship landing page, “driving license.” This page was receiving high traffic, but it also had a high bounce rate.

User research was carried out in three areas:

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• Initial user tests on the old page

• Advanced data analysis in partnership with Ornikar’s data analysis team

• New tests on different versions of the web templates proposed by Mazette.co

In three months of close collaboration, seamless integration with Ornikar’s marketing and product teams, and numerous discussions with business experts, the results generated on the licensed page met Ornikar’s expectations:

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• +26% platform registrations

• +10% purchase of driving license packs