Complete brand overhaul accompanied by a brand-new Webflow site.

Smile&Pay is a French card payment solution. In addition to its payment terminal, the fintech offers a unified solution to accept card payments across all sales channels: in-store, during delivery, over the phone, or online. After raising €2.5M in 2018, the startup, incubated by Truffle Capital, is looking for a fresh start. The brief is clear: adopt a new look to reflect its values and vision.

To embody the product’s promise of being “accessible to all” and to reflect its key strengths—convenient, secure, and commitment-free—we emphasized the concept of a smile and played with a refreshing color palette.

After redesigning the site’s user journeys in a dedicated workshop, it is now intuitive and delivers an optimal user experience.