Product design pour better real estate visuals

Backbone Photo is developing a web-based service enabling its customers (real estate agents and assistants) to better market their real estate products. Their proposal: Make available a community of freelance photographers, videographers... specialized in real estate, across several European countries.

The Backbone product has greatly evolved over the years. It has become more than just a platform for networking. It is now possible to order a wide range of services beyond traditional photo shoots.

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The idea was to join their product team as a lead designer and assist the product team to improve the product experience and support the release of new features.

The objectives were:

• Increase product margins: in particular by reducing manual processing by support teams

• Reduce the exit rate on purchase paths

• Reduce the overall churn rate on the platform.

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Some notable projects/works:

• Redesign of the visual gallery

• Redesign of the purchase path

• Creation of the Backbone UI kit