Roles
Branding, UX / UI design, Webflow
Deliverables
Brand guidelines, Figma webdesign, Webflow website
Widely is a product offering different solutions to its customers: - Planner (to calculate the potential of its marketing campaigns), - Activate (to deploy and activate campaigns) - Metrics (to measure the impact at each sale point) - Studio (to create personalized ads and content)
We helped Widely with its rebranding in order to embody its mission: "Balance mass marketing and local marketing. For more relevance and proximity, on a large scale". This initial brief also evolved during the mission as the Mobsuccess group acquired one of its main competitors, Vectaury. 3D was a strong axis chosen to translate the different Widely values: pioneering spirit, human contact and collective rigor.
The construction of the logo is based on a vertical dynamic brought by a graphic game around the "i".
This brings a notion of movement and an impression of expansion, flexibility but also scale.
The flexibility and the playfulness are also present in the curve of the base of the "i" which gives the impression that the sphere has just bounced on it. This curve brings a warmer aspect and can remind a smiley while remaining very discreet.
This graphic work allowed us to represent Widely's identity in a single icon: we can recognize the optimism, flexibility and consistency expected.
Following the acquisition of Vectaury, only one landing page has been published, thus postponing the integration of the other pages to a later date.
The landing page is meant to be impactful, with a few 3Ds representing the different Widely solutions, a contact form and a demo request, via a Calendly widget.
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Proudly made by some designers at Mazette.co - La Rochelle, Berlin, Somewhere else
